Earlier this month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the fourth trend.
The days of travel brands surviving as stark service providers is over. Clean sheets and safe flights are considered standard among customers, especially millennials, who seek deeper connections to brands’ values and the lifestyles that they represent.
No sector is better positioned for this than travel but only recently have companies come into their power. As lifestyle connoisseurs, brands are wielding creative content and seductive images to sell a lifestyle and drive customer engagement, loyalty and sales far outside the traditional travel cycle.
