Americans are expected to spend nearly $19 billion this year on their sweethearts, more than $2 billion on flowers alone. But the journey to get the flowers to America starts more than 2,000 miles away in Colombia, the country that exports the most flowers to the U.S, CBS News' Vicente Arenas reports.
An hour west of Bogota in a cool savanna along the Andes Mountains lies one of the largest flower farms in Colombia. At Passion Growers, workers busily harvest and process 30 million flowers for Valentine's Day for two weeks, and it's a 24-hour operation.
Moises Croitoru is the man in charge. He said they currently have 1,000 workers.